by Zahra | Jul 17, 2019 | Data Solution, Marketing
Back in the day, only established enterprises were able to acquire the technology and services needed to run a successful ABM campaign because it was too expensive. These days, account-based marketing (ABM) is gaining momentum, especially among B2B...
by Zahra | Jun 29, 2019 | Data, Data Mining, Data Solution, Marketing
If you’ve been told to sell a commodity, what will you do? Will you prefer door-to-door selling? Would you like to do more of a desk job and practice cold calling? Or will you stand in the market and try to sell it, out loud? ...
by murtaza | Mar 7, 2019 | Data, Data Mining, Data Solution, Marketing
Before we talk about B2B customer retention strategies, let’s get a little background on the situation. Most marketers and B2B sales teams have more than one goal or objective at any given point of time. So, if you were to ask them what their most...
by murtaza | Feb 19, 2019 | Data Solution
A/B Split Testing for B2B is extremely important to ensure you get the most out of your B2B sales and marketing efforts. When it comes to marketing, your intuition has tremendous value. Over time, as you keep experimenting with various platforms and...
by murtaza | Feb 8, 2019 | Data, Data Solution
Before we talk about B2B telemarketing database and its many merits, let understand a few things. The telephone has become incredibly central to our day-to-day lives. While we may have moved on to better communication technology, B2B telemarketing...
by murtaza | Feb 4, 2019 | Data Mining, Data Solution
In today’s scenario, B2B data integration technology is the norm. The B2C marketing community has been quick to notice the positive effects of such integration activities, and they have adjusted accordingly. However, many B2B marketers have been slower to adapt...
