by murtaza | Jul 25, 2018 | Data, Data Mining
Before talking about content personalization for B2B, let’s be clear about one thing. No matter what you’re selling or promoting, the ability to understand ‘who the customer is’ is essential. Understanding who your customers are is...
by murtaza | Jul 15, 2018 | Data, Data Mining
Any marketer worth his salt knows that data is the fuel for marketing efforts and an organization’s growth. If you are a B2B organization in this business climate, investing right matters. Invest where you’re sure to gain maximum leads for your campaigns. For...
by murtaza | Jun 27, 2018 | Data, Data Mining
The B2B business world equips itself with numerous strategies for nurturing existing customers and acquiring new clients. Indeed, most of these theories look like the ideal solution for your business’s growth. However, in real-world situations, almost all of...
by murtaza | Jun 18, 2018 | Data
The B2B marketing sphere or B2B client profiling demands a completely unique approach to marketing. The B2B Industry works in a very different way from B2C. Needless to say, the marketing communication strategies are different too. There is a constant influx of...
by murtaza | Jun 7, 2018 | Data, Data Mining
Buying B2B Data Is The Worst Mistake You Could Make For any B2B firm to grow, it is necessary to focus on reaching out to new clients. It is for this very reason that B2B businesses collect and store relevant data about their clients. However, most B2B...
by murtaza | Jun 2, 2018 | Data
Unless you’ve been living under a rock for the past decade, you know the importance of data. Moreover, any B2B marketing person knows that data is one of the most essential components to business growth. If you’ve been in the B2B industry, you’ve most probably...
by murtaza | May 29, 2018 | Data, Data Mining
B2B marketing has evolved tremendously. Things are different from the time when sending postal mails was the most effective form of communication. We have grown to today’s social media and email campaigns that promise to bring in a customer’s attention. No matter...
by murtaza | May 25, 2018 | Data, Data Mining
B2B marketing professionals have developed a keen appetite for buzzwords in the past few years. Ideal customer profiles, social selling, account-based marketing, and all these other fancy terms have cropped up. They get the most attention in the conversation...
by murtaza | May 18, 2018 | Data, Data Mining
Not all B2B marketing strategies are created equal, and not all of them work. Have you ever wondered why your B2B marketing initiatives are not yielding the expected results? Why is it that in spite of pumping in efforts and resources, you aren’t able to...
by murtaza | May 15, 2018 | Data
Big Data practices win in the B2C arena. In spite of this, we see many B2B marketers are still wary of it. However, if you keep data governance issues at one side, big data leveraged into a B2B marketing strategy can help in enhancing customer relations and...
