by Zahra | Aug 9, 2022 | Data
Data! A large amount of data is generated on the web – about 2.5 quintillion bytes of data every day. Obtaining this data helps hedge fund managers with the valuable insights they need to make smarter, profitable investment decisions. However, it’s tough...
by Zahra | Apr 7, 2022 | Data, Marketing
What is Lifecycle Marketing- the whole concept? When you run a company or organization, customers’ wants and needs become a pivotal factor, and basically, every business strategy is chalked out according to this only. Customers’ needs and...
by Zahra | Feb 22, 2022 | Data Mining
It is projected that more than 40 million people use LinkedIn and Indeed to look for job opportunities. Around 87% of recruiters rely primarily on LinkedIn to evaluate and communicate with highly-skilled candidates. As more and more candidates rely on social...
by Annkur Agarwal | Sep 27, 2021 | Data, Marketing
SCALE-UP YOUR BRAND IDENTITY VIRTUALLY! We all want branded items, whether it is a shoe or a dress or a bag. We all love branded items and of course, having them gives you a little lift to your confidence level. You love yourAdidas, you love your Nike, you love...
by Annkur Agarwal | Jun 10, 2021 | Data, Marketing
Introduction: If business strategies are the movie’s central character called ‘How the business market works,’ monotonous policies are the antagonist. So, here is a complete guide to the rather popular ‘Business-to-Business’ aka,...
by Annkur Agarwal | Jun 3, 2021 | Data, Marketing
When you think about launching a product, it is necessary to have a proper b2b go to market strategy. The absence of a proper go-to-market strategy Mckinsey will block your analysis concerning the product, which includes whether you are chasing the wrong set of...
by Annkur Agarwal | May 20, 2021 | Data
The coming of the modern world brought with it the boon of digitization. Moreover, since 2020, when the pandemic of Covid-19 struck the world, things started changing by leaps and bounds. The field of businesses, especially B2B marketing, had to revolutionize...
by Zahra | May 17, 2021 | Data, Marketing
Marketing and advertising are two important tenets of business. Sometimes it becomes very difficult to differentiate marketing from advertising and feel the importance of their individual needs. However, to ensure that your business propels to better heights,...
by Zahra | May 12, 2021 | Data
A survey among the marketing officials among the top 133 B2B companies concluded that 85% of the B2B companies agree that marketing became more complicated in the last 12 to 24 months. Moreover, the pandemic added to the crisis, where 80% of the marketers had...
by Zahra | Apr 30, 2021 | Data
Various aspects work together to give a business the success it deserves. The matter of fact is that every aspect is trivial, and companies cannot afford to keep any individual part behind the veil of ignorance. One such part is B2B account scoring. B2B account...
