by Zahra | Oct 26, 2019 | Data
5-Ways B-2-B Data Appending Can Help You Expand Market Reach and Results We are living in a data-driven economy where data is the most important facet of decision making and eventually, a business’s net worth. While every organisation boasts of being...
by Zahra | Oct 10, 2019 | Data
Every business needs data as its ultimate driving wheel. In the B2B world, where interaction with the end-user is relatively less, data becomes an even more crucial asset. As a B2B company, you need to constantly run multiple rounds of checking to maintain the...
by Annkur Agarwal | Sep 5, 2019 | Data
In spite of tremendous advances in social media, marketing emails are on the top as ever for B2B businesses to be in touch with their leads as well as customers. As a whole lot of digital marketing teams have realized the fact that email marketing provides high...
by Annkur Agarwal | Aug 22, 2019 | Data, Data Mining, Data Solution
The word Data Mining means collecting useful information from the vast quantities of data to make statistically correct decisions and analysis. Data Mining has become one of the most important tools for business success. You need Data Mining, regardless of the...
by Annkur Agarwal | Aug 6, 2019 | Data, Data Mining, Marketing
Telesales Telesales is a way to focus on the leads and try to convert them by persuading them through phone calls and direct calling. Telesales targets the leads which have already shown interest in a provided service or product and can be termed as...
by Annkur Agarwal | Aug 1, 2019 | Data
Let’s start with the beginning – what is email appending? Email appending, also known as e-appending, is a marketing practice to take the customer data, mostly first name, last name & postal address, and cross-check it with the...
by Zahra | Jul 26, 2019 | Data, Marketing
SEO in one-line means optimizing the website to rank better in search engines. We all know this, but why is this so difficult and what difference will it draw when we speak about B2B SEO. Firstly, what does B2B SEO mean? It refers to the science...
by Zahra | Jul 17, 2019 | Data Solution, Marketing
Back in the day, only established enterprises were able to acquire the technology and services needed to run a successful ABM campaign because it was too expensive. These days, account-based marketing (ABM) is gaining momentum, especially among B2B...
by Zahra | Jul 17, 2019 | Data
Sales Calls? Really? In the digital age, where people have almost left outbound marketing and are working relentlessly on their inbound marketing strategies, do we really need to discuss this? There is still hope for B2B cold calling, but then...
by Zahra | Jul 3, 2019 | Data, Marketing
What’s every business dream come true? Yes, it is the alignment of their sales and marketing teams. It may sound impossible to many, but with conscious efforts, right tools and healthy communication it is an achievable task. It is also very important to align...
