The word Data Mining means collecting useful information from the vast quantities of data to make statistically correct decisions and analysis. Data Mining has become one of the most important tools for business success. You need Data Mining, regardless of the...
Back in the day, only established enterprises were able to acquire the technology and services needed to run a successful ABM campaign because it was too expensive. These days, account-based marketing (ABM) is gaining momentum, especially among B2B...
If you've been told to sell a commodity, what will you do? Will you prefer door-to-door selling? Would you like to do more of a desk job and practice cold calling?  Or will you stand in the market and try to sell it, out loud? If I...
Before we talk about B2B customer retention strategies, let’s get a little background on the situation. Most marketers and B2B sales teams have more than one goal or objective at any given point of time. So, if you were to ask them what their most...
A/B Split Testing for B2B is extremely important to ensure you get the most out of your B2B sales and marketing efforts. When it comes to marketing, your intuition has tremendous value. Over time, as you keep experimenting with various platforms and...
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