Regardless of what industry we come from, all marketers are interested in building customer bases for their B2B business. B2B marketing teams want quantity as well as quality. Knowing how to acquire new B2B customers can help you to thrive, not just survive....
When we talk about business growth, much attention is paid to lead generation and nurturing sales. However, it is necessary to remember the importance of B2B customer retention and the many ways to re-engage old customers. While it is easy to lose sight of the...
Before we dive into our B2B marketing trends for 2019, let’s get one thing clear – the only constant in marketing is change. This statement means that the business-to-business (B2B) marketing landscape in this New Year is going to be different from what you’ve...
What goes in the life of a CRM data Admin (tasks and duties) on a daily/weekly/ monthly and yearly basis? Learn what is required to be successful at your CRM admin tasks. Here is a 5 step guide to keep a track of your duties as a CRM manager or CRM admin....
Email automation for B2B campaigns is essential in making B2B email marketing a force to reckon with. Many marketers may believe that email marketing is a dead channel. However, that couldn’t be further away from the truth. The famous saying, “If it...
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