When it comes to the B2B industry, email marketing is thriving. This type of communication is still one of the most lucrative strategies to acquire new clients. Email marketing is undoubtedly crucial to the growth of a B2B company. So let's understand the...
Many B2B marketing professionals like to believe that B2B cold calling is dead. However, that is a common misconception that can seriously hurt your efforts. Every B2B company from the ones that are in the Fortune 500 bracket to ambitious start-ups employ cold...
When it comes to B2B lead generation, the critical thing to keep in mind is that there is no ‘one size fits all’ option you can rely on. Every industry is different, and by extension, the best lead generation tactic for every industry is different. When...
How Preventing Data Decay Can Ultimately Strengthen Your B2B Business and is Data Decay Jeopardizing Your B2B Business? Unless you’ve been living under a rock, it is nearly impossible to be in the business world right now without hearing about the importance of...
What is ICP (Ideal customer profile)? According to Wikipedia, a marketing strategy is a long-term, forward-looking approach to planning. The fundamental goal here is achieving a sustainable competitive advantage. Any smart B2B business owner knows that...
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