The B2B Influencer Boom Nobody Saw Coming When we hear "influencers", what comes to mind? Most likely, teens dancing, selling protein powder, or posting about their ideal morning routine. Funny, right? But, in B2B, that's not how it works. In B2B, creators...
The global landscape has undergone significant transformations with the advent of digitization and modernization. In particular, every facet of human interaction, including B2B marketing, has experienced continuous evolution. The emergence of the Automation and...
"Brand" this word brings a series of logos in front of our eyes, like Starbucks, Adidas, Nike, and the list goes on and on. This is a term we the gen-z are living by in 2023. No doubt, it's an intangible term and yet holds the immense power of shaping our...
When it comes to b2b marketing, content marketing for b2b enterprises plays a vital role to propel the business by leaps and bounds. The value of content grew over the past few years, as people are no more foolish. They are clever enough to look into the intricacies...
What is Lifecycle Marketing- the whole concept? When you run a company or organization, customers' wants and needs become a pivotal factor, and basically, every business strategy is chalked out according to this only. Customers' needs and how the...
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