Marketing

SCALE-UP YOUR BRAND IDENTITY VIRTUALLY!   We all want branded items, whether it is a shoe or a dress or a bag. We all love branded items and of course, having them gives you a little lift to your confidence level. You love yourAdidas, you love your Nike, you love...

Introduction:   If business strategies are the movie's central character called 'How the business market works,' monotonous policies are the antagonist. So, here is a complete guide to the rather popular 'Business-to-Business' aka, B2B marketing Strategy("OMG...

  When you think about launching a product, it is necessary to have a proper b2b go to market strategy. The absence of a proper go-to-market strategy Mckinsey will block your analysis concerning the product, which includes whether you are chasing the wrong set of...

  Marketing and advertising are two important tenets of business. Sometimes it becomes very difficult to differentiate marketing from advertising and feel the importance of their individual needs. However, to ensure that your business propels to better heights,...

  Testimonials are tricky business. Whether it was the shocking testimonial that your friend posted on social media which was supposed to be quirky and funny but you are still reeling from the punchlines or the testimonial from the ex-employer that got you...