From sensitization to sanitization: Let us all buckle up! Coronavirus is not how we wanted to walk into 2020. A virus has brought the supposedly the most evolved and entitled species to its knees. And the world has just crumbled like a cookie, and the...
Telesales Telesales is a way to focus on the leads and try to convert them by persuading them through phone calls and direct calling. Telesales targets the leads which have already shown interest in a provided service or product and can be termed as...
SEO in one-line means optimizing the website to rank better in search engines. We all know this, but why is this so difficult and what difference will it draw when we speak about B2B SEO. Firstly, what does B2B SEO mean? It refers to the science...
Back in the day, only established enterprises were able to acquire the technology and services needed to run a successful ABM campaign because it was too expensive. These days, account-based marketing (ABM) is gaining momentum, especially among B2B...
What’s every business dream come true? Yes, it is the alignment of their sales and marketing teams. It may sound impossible to many, but with conscious efforts, right tools and healthy communication it is an achievable task. It is also very important to align...
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