On the forefront of Email marketing automation lays Triggered emails. Triggered emails are the automated emails that are sent according to the interactions the user has done with your business. To put it more simply, triggered emails are the kind of...
MailChimp has been the ultimate go-to for all the email marketing related worries. MailChimp has recently expanded from being an email marketing platform to a complete marketing platform. The email marketing giant has sent an email to its customers claiming...
B2B Sales Negotiation as a term can be quite intimidating for even the most seasoned of salespeople on your team. The main reason for this is that a simple spiel or script may not be enough to tide you over in a negotiation, as it would in a simple sales call or...
Manufacturing products and maintaining them in an inventory will be of no use if a business is not generating enough leads. This article attempts to shed light on effective lead generation. Add Sentiments to your Marketing Endeavours Justness...
Data is the backbone of every business. It helps an enterprise know their customers, observe their buying patterns, analyse demands, generate and convert leads and predict future trends. Thus, a successful business is a virtue of the efficient and productive...
Before we talk about B2B customer retention strategies, let’s get a little background on the situation. Most marketers and B2B sales teams have more than one goal or objective at any given point of time. So, if you were to ask them what their most...
A/B Split Testing for B2B is extremely important to ensure you get the most out of your B2B sales and marketing efforts. When it comes to marketing, your intuition has tremendous value. Over time, as you keep experimenting with various platforms and...
Before we talk about B2B Facebook advertising, let’s understand what the platform is all about. After that, we can dive into understanding how to optimize B2B Facebook advertising for the best results. Facebook isn’t predominantly a business platform....
Before we talk about B2B telemarketing database and its many merits, let understand a few things. The telephone has become incredibly central to our day-to-day lives. While we may have moved on to better communication technology, B2B telemarketing...
In today’s scenario, B2B data integration technology is the norm. The B2C marketing community has been quick to notice the positive effects of such integration activities, and they have adjusted accordingly. However, many B2B marketers have been slower to adapt...
