Unless you’ve been living under a rock for the past decade, you know the importance of data. Moreover, any B2B marketing person knows that data is one of the most essential components to business growth. If you’ve been in the B2B industry, you’ve most probably...
B2B marketing has evolved tremendously. Things are different from the time when sending postal mails was the most effective form of communication. We have grown to today’s social media and email campaigns that promise to bring in a customer’s attention. No matter...
B2B marketing professionals have developed a keen appetite for buzzwords in the past few years. Ideal customer profiles, social selling, account-based marketing, and all these other fancy terms have cropped up. They get the most attention in the conversation...
Not all B2B marketing strategies are created equal, and not all of them work. Have you ever wondered why your B2B marketing initiatives are not yielding the expected results? Why is it that in spite of pumping in efforts and resources, you aren’t able to...
Big Data practices win in the B2C arena. In spite of this, we see many B2B marketers are still wary of it. However, if you keep data governance issues at one side, big data leveraged into a B2B marketing strategy can help in enhancing customer relations and...
‘Garbage in and garbage out’ is valid in so many cases. Maybe, B2B organizations and data weren’t on the minds of those who crafted the saying. But the underlying sentiment remains relevant when it comes to data, data quality and even business databases in...
There is no scarcity of digital marketing channels available to the modern marketer in this technologically led era. In such a scenario, many times, you may find yourself wondering if email marketing is even worth it. Short answer, yes! No matter how many new...
CRM Data is integral to the success of your B2B organization. In this article, we take a look at the main reasons to maintain a clean CRM database. In today’s cut-throat business world, current and relevant data can help your firm grow like never before....
How to calculate ROI through Data Cleaning You might be wondering whether data cleaning worth my time & money to improve ROI. Here is the unique way to calculate ROI through Data Cleaning. Well, here is the answer to all your questions relating to...
Content Marketing is so important for B2B companies these days. It is no longer news that landing new customers is becoming an increasingly difficult task for most B2B marketers. Considering the competitiveness in the business environment these days, it is...
